Requirements:

• 2–4 years of experience as a Content Writer, preferably in B2B technology or SaaS
• Strong command of written English with excellent grammar and sentence structure
• Ability to understand and simplify technical or product-heavy concepts
• Experience writing for business audiences and decision-makers
• Familiarity with SEO principles and content optimization practices
• Ability to manage multiple deliverables and deadlines efficiently
• Experience writing for enterprise software, ERP, AI, or construction technology platforms
• Understanding of content-led demand generation and inbound marketing strategies
• Familiarity with CMS platforms such as WordPress or Webflow
• Ability to repurpose long-form content into short-form assets such as emails, social posts, and snippets
• Strong ownership of content quality and brand voice
• Ability to align writing with product positioning and business goals
• Structured thinking and clarity in communication
• Adaptability in a fast-paced, product-focused environment
• Commitment to continuous improvement in writing craft and content performance

Responsibilities:

• Create high-quality content including blogs, landing pages, website copy, case studies, whitepapers, and product explainers
• Develop content aligned with different stages of the B2B buyer funnel (awareness, consideration, and decision)
• Translate product features into clear customer benefits and real-world use cases
• Collaborate with Product, Sales, and Marketing teams to understand positioning, ICPs, and messaging
• Create sales enablement materials such as pitch decks, one-pagers, FAQs, and email sequences
• Document product updates, feature launches, and release notes in a clear and engaging manner
• Conduct basic keyword research and optimize content using SEO best practices
• Update and refresh existing content to improve performance and conversions
• Maintain a consistent brand voice and tone across all content formats
• Proofread and edit content to ensure clarity, structure, and accuracy