Requirements:

• 2–4 years of experience in digital marketing, preferably in B2B SaaS or technology products
• Strong understanding of B2B marketing funnels and long sales cycles
• Hands-on experience with Google Ads and LinkedIn Ads
• Experience with SEO, content marketing, and email automation tools
• Familiarity with CRM systems and lead management processes
• Strong analytical skills with the ability to interpret data and drive improvements
• Strong written communication and copywriting skills
• Comfortable working in a fast-paced, product-driven environment
• Experience marketing enterprise software, ERP, construction tech, or SaaS platforms
• Familiarity with tools such as HubSpot, Zoho, Salesforce, Webflow, or WordPress
• Basic understanding of UX, CRO, or product analytics
• Experience collaborating with sales teams on ABM or outbound initiatives
• Strong ownership mindset with a focus on measurable growth outcomes
• Data-driven decision-making approach
• Ability to align marketing execution with business and sales objectives
• Structured communication and disciplined execution
• Adaptability in a high-growth, product-focused environment

Responsibilities:

• Plan and execute digital campaigns across Google Ads, LinkedIn, Meta, Email, and SEO
• Manage demand generation initiatives aligned with sales targets
• Conduct A/B testing on creatives and messaging
• Collaborate with Product and Sales teams on content and positioning
• Track and nurture leads across the funnel, from MQL to SQL
• Monitor campaign performance and provide structured reporting
• Optimize campaigns based on CAC, CPL, CTR, and conversion metrics
• Support SEO initiatives, including keyword research and on-page optimization